
I can understand the cutesiness of chocolates and cupcakes, of berries and of candy. The sugariness equals sweet equals candy equals kids equals cute. (Yeah, that's my brand of math.)
The coffee cutesiness fad made me somewhat more uneasy, given caffeine and the potential that too much of it makes people short, a subject I'm testy about.
But coffee became cutesy when starbucks hid its bitterness under layers of cream, syrups, whipped cream and, obviously, sugar.

And as it became cutesy, I retreated from the frothy drinks to regular old coffee, and felt myself superior.
After all, I always had that timeless mature classic, wine and cheese.

Then came the inevitable wine and cheese bad art.
The giant paintings of red wine in glasses with labels obscured so the purchaser can infer whatever variety she holds dear. The wine glasses placed on manuscript pages with red circles upon them, or super-imposed over classical music scores.
I saw them in mediocre art galleries in tourist destinations like Santa Barbara, San Diego, and Waikiki.
They naturally devolved into this:

A grape playing a sad violin as I weep for the non-kitchy wine tasting days of yore.
But I thought cheese was safe.
Some of it smells like feet.
Some of it looks like smegma.
It's possible some of it tastes like smegma, but I remain blissfully ignorant on that count.
It's curdled milk.
It's fuzzy with molds.
It's aged in dark caves.
It comes from a goat's udder.
It's biological and filled with bacteria and, if you think about it too much (as I just did) it's downright nasty.
And now, it's cute.

I've just come from Borders, where I saw several postcards featuring cheese.
Swiss cheese with heart-shaped holes.
Blue cheese spread on heart-shaped crackers.
Cheddar cheese cut in heart-shaped wedges.

And of course it doesn't stop once it starts. The cutesiness will take over. Cheese earrings, cheese tattoos.
Everyone's asking, "Do you like cheese? Because your answer will alter the course of the world and put you in one camp or the other, because you're either with us cutesy cheesites or against us, because liking or not liking cheese will tell everyone SO MUCH about your personality!"
I even saw a book, a suspiciously pink-jacketed novel, in which cheese plays an important role.
I have forgotten the title, thankfully.

It's not that I am against cute, oh my, no!
I have been known to spend [waste] hours flipping through Flikr sets of cupcakes.
I spent an embarrassing number of hours in my [mostly] 20s watching girly-cute anime like Sailor Moon, Fushigi Yuugi, and Fruits Baskets.
I wear pink unironically.
But you know?
We need some ugly, too, something to offset the cute chocolate, cupcakes, berries and candy.
A little contrast.
I'm just saying.
At any rate, there's always scotch. Probably not likely to become cutesified anytime soon.

Uh oh...













